Table of Contents
- How URL shorteners enhance email marketing
- Boosting click-through rate with branded links
- How to track links in email marketing with OpenMyLink
- Using short URLs in newsletters to optimize campaigns
- Advanced analytics with CTA overlays and QR code tracking
- Why OpenMyLink is the best URL shortener for email campaigns
- FAQs
How URL shorteners enhance email marketing
If you’re trying to squeeze more performance out of your email marketing efforts, starting with a URL shortener can make a measurable difference. Beyond compacting long URLs, shorteners offer robust link tracking, enhance branding through branded links, and let you collect valuable analytics to optimize future campaigns. When you send a newsletter with multiple links, knowing which links get clicked most and when it happens can help you fine-tune your message and timing.
Using a platform like OpenMyLink, you gain access to digital marketing tools built specifically for tracking, segmenting, and optimizing your email engagement tracking. Every link clicks tells a story—are you capturing that data?
Boosting click-through rate with branded links
Remember the last email you ignored simply because you didn’t recognize the link inside? You’re not alone. Generic short URLs can sometimes look suspicious or unprofessional. That’s where branded links stand out—they increase trust and familiarity. A click-through rate can increase up to 39% with branded links, according to Rebrandly’s internal data.
For example, instead of sending out a link that reads like bit.ly/3xYzNkj, OpenMyLink lets you customize it to something like offers.yourbrand.com/junedeal. Readers are more likely to click when the link reflects your brand. That alone increases engagement without requiring any design or copy changes in your email.
Another angle to consider is link clarity. When links are shortened and labeled properly with a UTM strategy, recipients know what to expect when clicking, which reduces hesitation.
How to track links in email marketing with OpenMyLink
Want to know who’s clicking your links, when, and from where? That’s the promise of adding link tracking features to your emails. OpenMyLink provides easy-to-use email engagement tracking tools that let you track:
- Total clicks and unique clicks per link
- Referrer sources
- Device and browser types
- Geographic location of users
- Conversion through smart tools like CTA overlays
To get started:
- Shorten your URL using OpenMyLink’s dashboard.
- Attach UTM parameters for detailed Google Analytics compatibility.
- Customize the branded link for consistency with your email theme.
- Insert the link into your email campaign.
Now, as soon as recipients start clicking, the platform logs your data, available in real time. You don’t need to guess what works—you can adjust future emails based on audience behavior.
Using short URLs in newsletters to optimize campaigns
Many email platforms limit the word count or layout you can use, especially in mobile views. Using short URLs in newsletters helps you say more with less. A compact link allows you to maintain a clean layout in both images and body text. Also, with concise links, your emails might avoid spam filters that longer URLs trigger.
Short links are easier to track. Rather than analyzing your entire email message for engagement, you can pinpoint which URL drives action. With OpenMyLink, you also get timeline-based tracking, so you can spot trends—say, if most of your readers click between 8 a.m. and 10 a.m.—to time your campaigns better.
Say you’re running A/B tests with two different promotions: you shorten both URLs separately, monitor which gets more traction, then use that knowledge to scale the better performer in your next send.
Advanced analytics with CTA overlays and QR code tracking
It doesn’t stop at the link. Tools like CTA overlays let you add custom pop-ups over the destination page, which are incredibly useful for guiding users to take next steps even after the initial click. For instance, a CTA offering a discount or collecting an email address can be layered over any third-party link you send out. That adds interactivity directly tied to your email link clicks.
Also worth exploring is QR code tracking, especially if you’re blending email campaigns with offline material. If your marketing spans printed material or product packaging, generating a QR code from your OpenMyLink shortened URL lets you integrate cross-channel tracking easily. You’ll be able to monitor not just who is clicking, but who is scanning as well.
Why OpenMyLink is the best URL shortener for email campaigns
Plenty of tools shorten URLs. What makes OpenMyLink the best URL shortener for email campaigns is its focus on email campaign optimization through data and targeting.
Here’s what makes it stand out:
- Branded link creation with advanced customization
- Real-time click analytics with UTM support
- Integrated CTA overlays and splash pages
- Device and geo targeting, letting you route traffic to the right page
- Custom domains, QR codes, and API access for tech-savvy marketers
- GDPR compliant platform with privacy-configurable links
It brings every bit of email marketing performance under your control. You won’t just get click counts—you’ll understand the context that drives those clicks.
If your marketing depends on email, you need more than a list of opened emails. You need to know what happens after the open. Tools like OpenMyLink help make that process actionable. Instead of guessing, you improve iteratively through performance metrics you can trust.
Let OpenMyLink handle the tracking while you focus on writing better copy and designing better offers.
FAQs
What is the benefit of branded links in email marketing?
Branded links increase click-through rate because they look trustworthy and consistent with your brand. They also help build long-term recognition.
How does link tracking work in OpenMyLink?
OpenMyLink tracks each click, recording metadata like time, location, browser, and device. You can view reports in your dashboard instantly.
Can I use OpenMyLink with my existing CRM or ESP?
Yes, you can integrate OpenMyLink through an API or simply insert shortened URLs into your email templates on platforms like Mailchimp or HubSpot.
What is a CTA overlay and how does it help?
A CTA overlay is a pop-up banner over your destination link that encourages specific actions like signing up or clicking to a product. It’s useful for increasing conversions after a click.
How do QR codes support email marketing?
QR codes provide an extra entry point in multi-channel marketing. You create a QR code from a shortened link. Recipients can scan it from print material or screens when reading the email on a desktop.
Start getting more out of every email you send. Try OpenMyLink to track, analyze, and optimize your email campaigns with smarter short links. Get started today.
