Table of Contents
– How to use URL shorteners in email campaigns
– Benefits of URL shorteners for email marketing
– Boost email open rates with link analytics
– Improve email ROI using shortened URLs
– Track clicks in email links with OpenMyLink
– Email A/B testing links and insights
– QR codes in email marketing campaigns
– FAQs
How to use URL shorteners in email campaigns
URL shorteners are practical email marketing tools that help you manage and monitor your links across campaigns. If you’re running email marketing campaigns and want to improve interactions, shorten URLs for email and track how recipients respond, there’s more than convenience at stake. Branded links and link tracking polish your message while revealing what your audience clicks on, when, and where. If you’re wondering how to use URL shorteners in email campaigns effectively, services like OpenMyLink offer everything from link analytics to advanced A/B testing support.
Benefits of URL shorteners for email marketing
When you shorten URLs for email using a tool like OpenMyLink, you’re simplifying your content and paving the way for better behavior tracking. A messy URL can distract recipients or look suspect—shortened and branded links, in contrast, look official and trustworthy. Here’s what you can achieve by integrating a URL shortener:
- Simplified presentation: Easy-to-read links increase click trust
- Clickable CTAs: Short links fit cleanly into buttons or CTAs
- Geo and device targeting: Send users to device-appropriate content
- Improved branding: Use your own domain to create branded links
- QR code generation: Embed QR codes in emails for mobile response
The benefits of URL shorteners for email marketing go beyond aesthetic value. With granular insights into performance, you can refine campaigns based on real-time behavior.
Boost email open rates with link analytics
Email open rates aren’t always directly influenced by links—but the right link analytics can help you uncover patterns associated with high-performing emails. For instance, if campaigns containing certain CTAs or link placements result in better engagement, you use that information to adjust copywriting or scheduling. OpenMyLink provides detailed tracking like timestamped clicks, device types, browsers used, and more. This context can help optimize subject lines, timing, and audience segments.
Sending out a weekly newsletter? Start placing the same branded URL in different sections, then use your analytics to determine where users are clicking. That insight helps clarify whether readers engage first, last, or not at all. Small tweaks lead to substantial engagement lifts over time.
Improve email ROI using shortened URLs
If you’re measuring email ROI, you usually track lead conversions, purchases, or signups. But what happens between the open and the transaction? That’s where URL shorteners help. By tracking the exact paths users take through your campaign, you refine not only future emails but landing pages and funnels as well.
OpenMyLink allows you to assign individual shortened URLs to each campaign. Want to differentiate between your promotion to first-time subscribers and one sent to long-term users? Use two different links, tag them properly, then view which audience responds more. Precise tracking leads directly to optimized engagement and improved ROI.
Track clicks in email links with OpenMyLink
One of the most valuable OpenMyLink features is the click-level tracking. Imagine sending out a seasonal campaign and needing to know which parts are most effective. Instead of guessing, you shorten each major link individually:
- CTA to product page
- Link to your YouTube video
- Download link to a PDF guide
- Feedback form button
When you track clicks in email links with OpenMyLink, each of these components gets its own dashboard data. Not only can you see raw clicks, but also engagement over time, geographic source, and device behavior. This detail makes sure you’re not flying blind—and helps you test messaging strategies faster.
Email A/B testing links and insights
If you’re experimenting with different subject lines, header images, or content blocks, A/B testing is your weapon. But how do you test links during those campaigns? OpenMyLink allows you to segment links per test variant, giving each version a unique shortened URL for tracking. That means you’ll know if Subject Line A was more effective because the internal CTA link received 25% more clicks.
Set up your tests by:
- Creating two or more shortened links on OpenMyLink
- Embedding the respective URLs in your email variants
- Tracking performance inside OpenMyLink’s dashboard
Not only does this streamline your email A/B testing links strategy, but it also moves you rapidly toward higher-converting campaigns.
QR codes in email marketing campaigns
While often associated with physical marketing, QR codes in email campaigns are becoming more common—particularly for mobile-focused audiences. Say you’re launching an in-person event or promoting a download that’s easier handled on a phone. Generate a QR code in OpenMyLink for the corresponding link, insert it right into your email body, and make it clickable as well.
It provides visual engagement, a tech-forward impression, and real-world utility. QR integration transforms static emails into multifunctional touchpoints. Restaurants, event organizers, and educational services can all benefit from this hybrid approach.
FAQs
What is the benefit of hyperlink performance tracking in emails?
It shows what content your audience interacts with most, helping optimize future campaigns.
Can I create branded links in OpenMyLink for email campaigns?
Yes, OpenMyLink allows you to customize your domain so links reflect your brand identity.
Are QR codes trackable in OpenMyLink?
Yes. QR codes generated on the platform tie back to the original shortened URL, so you can still track scans like any other click.
Can I use URL shorteners for email A/B testing?
Absolutely, you can generate different shortened URLs for each test variant and monitor which version performs better.
Do shortened URLs affect email deliverability?
Branded and SSL-secured links like those in OpenMyLink reduce spam flags, supporting healthy deliverability.
If you’re ready to improve your email engagement, organize insights, and make every click count, start using OpenMyLink in your next campaign. Sign up now to access branded links, QR code tools, actionable analytics, and audience targeting—all from one dashboard.
