How to Use URL Shorteners Like OpenMyLink to Increase Email Engagement with Branded and Trackable Links

A computer screen displaying a branded short URL with a brand logo, surrounded by analytics graphs and charts, emphasizing digital marketing practices in a professional environment.

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Boosting Email Marketing Engagement with URL Shorteners

URL shorteners can quietly change the way you approach email marketing. When you shorten and brand your email links, you make them cleaner, trackable, and more appealing. You also gain real-time insights on user behavior while subtly steering your recipients toward action. If you want to increase email engagement and optimize each click, start by looking at how to use URL shorteners in email marketing the right way.

Short links are not just about aesthetics. They allow you to increase email click-through rate (CTR), track campaign analytics, and personalize communication with each user — all of which play a central role in email marketing success.

Why You Should Pay Attention to URL Shorteners in Emails

When was the last time you clicked a long, messy URL in an email? Probably never. Clean presentation matters. Shortened links streamline your content and build trust.

But that’s just the basics. With platforms like OpenMyLink, you also benefit from:

  • Branded short links for email campaigns, giving your domain visibility and credibility.
  • Trackable links in email marketing campaigns to identify which messages drove engagement.
  • Dynamic routing, meaning you can reroute users later without changing the link.
  • Device targeting so you can customize content per user behavior.

All these improvements aren’t just cosmetic — they help you boost email open rates with link shorteners, which influences overall email performance and conversions.

Branded links not only look better but convert better. According to Rebrandly data, branded short links can increase CTR by up to 34%. That’s a substantial lift with a simple tweak.

Say you send an email campaign for a webinar registration. Instead of:

https://someservice.com/webinar-register?utm-source=email&utm-campaign=5748

You shorten it to:

https://go.mysite.com/register-now

Now your audience sees a clean, consistent link that reflects your brand. With OpenMyLink, you can customize your slugs and domain, making it easier to recognize and trust the source.

Trust drives action. Once users recognize your brand in the link, they hesitate less — and that directly means improving email CTR with URL shorteners.

One of the biggest advantages of email links optimization is actionable data. With every sent message, OpenMyLink lets you measure:

  • Total clicks
  • Unique clicks
  • Geolocation of users
  • Time and date of interaction
  • Device or OS used
  • Best-performing links within one campaign

This depth of link tracking empowers you to tune future campaigns. Was your last email more successful on Fridays? Was mobile engagement better than desktop? Did most clicks come from the US or Europe? With these answers, you don’t guess anymore — you decide.

Campaign analytics help you reallocate spend, adjust copy, and segment better. That results in higher returns and better communication with your list.

Want to go beyond link shortening? Email personalization doesn’t stop at the subject line or greeting.

Platforms like OpenMyLink support link personalization at scale. That means you can craft personalized URLs such as:

https://go.yourbrand.com/invite/john

Here your recipient feels seen. With personalized touches embedded into the link, your engagement naturally increases. Matching links to personas, behavior, or past activity is how you create memorable experiences — which increase email engagement and retention over time.

If you segment your subscribers correctly and combine that with personalized links, the impact on your email marketing metrics can be immediate.

Real Campaign Methods to Increase Email Engagement

Here are tested ways marketers have used URL shorteners to boost email engagement:

  1. A/B test email links: Use two different branded short links in a CTA button vs. hyperlinked text and compare which drives more clicks.
  2. Set up splash screens: Before redirecting users, make a branded splash page with a secondary CTA or offer.
  3. Create urgency: Include time-sensitive redirect links that switch after a deadline (e.g., switch link destination post-webinar).
  4. Incentivize with CTAs: Add call-to-action overlays on destination websites through your short link.
  5. Run geo-targeted offers: Based on region, redirect traffic to local promotions — all from the same email link.

Each technique relies on short link functionalities, not full URLs. They are harder to control, monitor, and segment by comparison.

Not all URL shorteners support deep email marketing tools. OpenMyLink is built with these exact use cases in mind:

  • Full campaign-level analytics
  • Rich link tracking for every email sent
  • Control over branded links
  • Dynamic device and geotargeting
  • CTAs and splash pages on redirect
  • API for large-scale or CRM-integrated campaigns

If you’re running multiple campaigns or using automation platforms like ActiveCampaign, HubSpot, or Mailchimp, you’ll appreciate the API support. It lets you auto-generate branded short links and plug them into segmented emails — saving time and reducing errors.

More importantly, you maintain insight into what’s working. Without trackable links, you’re guessing. With them in place, you’re building smarter.

Call to Action

Start transforming your email engagement with short, branded, and optimized links. Sign up at OpenMyLink and turn every email click into a meaningful metric. Don’t send another campaign without link tracking.

Frequently Asked Questions

What is a URL shortener in email marketing?
A URL shortener converts long, complex links into short, manageable ones to improve appearance, clickability, and trackability in emails.

How do URL shorteners increase email engagement?
They allow marketers to create branded, clean links that are perceived as more trustworthy. You can also track behavior to refine future campaigns.

Is it safe to use shortened links in emails?
Yes, especially when you use branded short links. These reduce the suspicion that sometimes comes with generic shorteners like bit.ly.

Can I use link tracking with personalized URLs?
Yes. Tools like OpenMyLink support both personalized slugs and detailed click analytics for every link.

What platforms does OpenMyLink integrate with?
It works with most major CRM and email platforms through its API, including Mailchimp, HubSpot, and ActiveCampaign.

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