How to setup Tracking Pixels on OpenMyLink

A tracking pixel is a small, transparent image that sits on a web page or short-link redirect. When it loads, it pings a third-party service so they can count the visit, attribute conversions, and build audiences for retargeting. OpenMyLink supports pixels for every major ad platform — here is how to set one up, with provider-specific instructions for each.

What is a Tracking Pixel?

A tracking pixel is just as it says, a pixel that can be tracked. It is a small, transparent image that is placed on a web page or in an email to track traffic and activity on a website or email.

When a user views the page or opens the email, the tracking pixel sends a request to the server to record information about the interaction. This information can include the time the page was viewed, the IP address of the device, the type of device, and other information. Tracking pixels are often used by marketers and advertisers to track the effectiveness of their campaigns and to gather data about their audience. They can also be used by website owners to track the effectiveness of their website and to understand how users are interacting with it.

A tracking pixel example

Here is an example of a tracking pixel that could be placed on a web page:

<img src="http://tracker.example.com/track.gif?user=12345" width="1" height="1" />

In this example, the tracking pixel is an image file called track.gif that is hosted on a server at http://tracker.example.com. When a user views the web page, their browser will send a request to the server to load the image file. This request includes a parameter called user with a value of 12345. The server can then record this information in a database, along with other details about the request such as the IP address of the device and the time the request was made. This information can be used to track the activity of the user on the website.

How to create a tracking pixel

Head to your Dashboard and click on the Tracking Pixel option under Link Management in the Features menu.

Choose which tracking pixel you want to add and — depending on the source provider — head to the provider's Ad Settings to create the pixel. OpenMyLink doesn't generate the underlying pixel for you; instead, you get the pixel ID from the ad platform, then paste it back into OpenMyLink so it can fire that pixel on every click of your links, QR codes, or bio pages.

Provider-specific setup links

The step-by-step instructions for creating a pixel live on each provider's own help center. We keep this list current with the official guides:

1. Google Tag Manager — Set up conversion tracking for your website (Google Ads Help)
2. Google Analytics — [GA4] Tracking ID support (Analytics Help)
3. Facebook (Meta) — How to create a Meta Pixel in Business Manager (Meta Business Help Center)
4. Google Ads — set up conversion tracking inside Google Ads (link above)
5. LinkedIn — Set up Online Conversion tracking (Marketing Solutions Help)
6. Twitter / X — Conversion tracking for websites
7. AdRoll — What is the AdRoll Pixel? (AdRoll Help Center)
8. Quora — How do I install the Quora pixel?
9. Pinterest — Install the Pinterest tag (Pinterest Business help)
10. Bing — Conversion tracking (Microsoft Advertising)
11. Snapchat — Install Snap Pixel
12. Reddit — Install the Reddit Pixel on your website
13. TikTok — TikTok Business Help Center — pixel installation

Walk-through: a Meta (Facebook) Pixel

To make this concrete, we'll show you how to create a Meta Facebook tracking pixel. Make sure you have your Meta Business Account set first.

1. Open Business Settings in Business Manager.
2. Click Data Sources.
3. Select Pixels.
4. Click the Add button.
5. Type in the details for your pixel.

Once you've filled in the details to create your pixel, you can choose how to set up your pixel on your website. Depending on how you set it up, Meta will provide you with the base code to set it up on your website — and, more importantly for our purposes, the Pixel ID.

Add the pixel ID back in OpenMyLink

Now head back to your dashboard at OpenMyLink and type in your Facebook Pixel ID — and voilà, you've added your pixel successfully. Start gathering insights from your visitors.

The same flow applies to every provider in the list above: create the pixel on their platform, copy the pixel ID, paste it into OpenMyLink. You don't have to handle the HTML snippets — OpenMyLink renders the right tracking code based on the pixel type you select.

Once a pixel is saved, you can attach it to short links, QR codes, or bio pages — individually or in bulk via channels and campaigns. Every click on those assets will fire the pixel, feeding events back to the ad platform for conversion attribution and audience building.