1. Paste the long URL
Drop any URL into the shorten input. We validate format on paste and warn if the destination is unreachable.
URL shortener
URL shortener for branded, trackable links.
Shorten any URL in three clicks, then make it custom, branded, and measurable. Real analytics, dynamic QR codes, branded domains, and a REST API — all in one platform.
What a URL shortener is — in one paragraph
A URL shortener turns a long destination URL into a short URL that redirects to it. The short URL lives on the shortener's domain (or yours, if you've configured a branded domain) and the redirect happens the moment somebody clicks. Modern shorteners do more than shrink the URL — they capture click analytics, generate QR codes, let you edit the destination after publishing, and let you tag campaigns with UTMs.
Shorten a URL
Three clicks to a trackable short link.
Paste, customize, share. Analytics start accumulating from the first click.
2. Customize (optional)
Set a custom alias (oml.link/spring-sale), pick a branded domain, attach UTMs, add a tracking pixel.
3. Share
Copy, QR-code, share dialog — all generated automatically. Every click starts feeding analytics immediately.
Short URL vs branded short link
Why branded short links convert better.
Generic short URL
oml.link/Xy7Q9k
- Random slug, untrustworthy in email
- Increasingly filtered by enterprise security tools
- No brand recall on share
- Lower CTR in paid social and ads
Branded short link
links.acme.com/spring-sale
- Custom domain, memorable alias
- Better inbox placement and trust signals
- Every share is a brand impression
- 25–35% higher CTR in paid placements
What you get with every shortened URL
Built-in analytics, QR codes, and editability.
Click analytics
Every click recorded — timestamp, country, region, city, device, OS, browser, referrer, UTM parameters. No sampling.
Dynamic QR codes
A QR code is generated for every short URL. Editable destination, customizable design, scan analytics included.
Smart redirects
Route by country, device, language, or referrer. Same short URL, different destinations per audience.
Custom aliases
oml.link/spring-sale beats oml.link/Xy7Q9k. Pick anything that's not already taken.
Branded domains
Use your own domain for every short link — DNS in five minutes, SSL automatic.
REST API
Programmatic create, fetch, edit, and analytics. Bearer auth, OAuth 2.0 optional.
Use cases
Where a URL shortener earns its keep.
Email campaigns
Replace 200-character UTM-stuffed URLs with branded short links that survive every email client and ad platform.
Paid social
Custom aliases mean every share looks intentional. 25–35% higher CTR in our own A/B tests.
SMS marketing
Carriers count characters strictly. Branded short links cost less in segments and look professional.
Print + OOH
Dynamic QR codes mean you can update the destination after print without reprinting anything.
Trade shows
One QR per booth, repointable to the demo signup before the show and the recap deck after.
Affiliate tracking
Branded short links carry partner attribution without exposing affiliate IDs in the visible URL.
Trust & safety
A URL shortener built for businesses.
What we do
- Automated abuse scanning on every short URL
- HTTPS-only redirects with HSTS
- SOC 2-aligned operational controls
- Branded domains via Let's Encrypt SSL
- Abuse reporting at [email protected]
What we don't do
- No "untraceable" or "IP grabber" features
- No URL cloaking for deception
- No data sold to third parties
- No tracking pixels we can't identify
- Aggregate analytics only — no personal IP storage past 30 days
FAQ
Frequently asked questions
Yes. The free plan covers short links, click analytics, and dynamic QR codes — no credit card required. Branded domains, advanced analytics, and team workspaces are on paid plans.
OpenMyLink combines URL shortening, dynamic QR codes, bio pages, file hosting, and a REST API in one platform — competitors usually do one well and the rest as bolt-ons. See our guide for the practical differences.
Yes. Branded URL shortening lets you point any domain (or subdomain) at OpenMyLink via an A record or CNAME. SSL provisions automatically. The setup guide walks through the DNS step-by-step.
You can change the destination of any short URL after it's been published. The short URL itself is permanent (so it keeps working in print, email, social), but the destination is editable from the dashboard. See the post-print editing guide for QR codes (same principle for short URLs).
Yes. The REST API lets you create, fetch, edit, and pull analytics on every link programmatically. Bearer auth, JSON I/O, examples in cURL and Node.js at the API recipes page.
Yes, as long as your account is active. Short links don't expire automatically. You can optionally set expiry dates per link if needed.
Yes. The platform handles millions of clicks per day. Rate limits on the API default to 30 req/min and scale with your plan.
Free to start · no credit card
Shorten your first URL in three clicks.
Free to start, no credit card. Upgrade only when you need branded domains or team workspaces.